Market Growth & Operations Consulting

Where Strategy
Meets Execution

Falcon Tech works with operators and investors to unlock growth in competitive markets. Over 15 years of hands-on leadership in iGaming, market penetration, automation, retention and financial planning across global jurisdictions.

Market PenetrationPlayer RetentionAutomation & AIP&L ManagementFinancial PlanningRegulatory StrategyOperations Scale-UpCommercial GrowthiGaming ExpertiseMulti-JurisdictionGo-To-Market StrategyRisk & Compliance
Market PenetrationPlayer RetentionAutomation & AIP&L ManagementFinancial PlanningRegulatory StrategyOperations Scale-UpCommercial GrowthiGaming ExpertiseMulti-JurisdictionGo-To-Market StrategyRisk & Compliance
What We Do

A Full Stack of Growth Capabilities

From market entry to mature operation optimisation, Falcon Tech covers the entire commercial and operational lifecycle.

Market Penetration & Entry
Building go-to-market strategies from scratch: licensing, local partnerships, product localisation, pricing architecture and competitive positioning across new jurisdictions.
Player Retention & CRM
Data-driven retention frameworks covering lifecycle management, bonus strategy, segmentation, VIP programmes and CRM automation that reduce churn and increase player LTV.
Automation & Process Innovation
Identifying and implementing automation across operations: customer support workflows, fraud detection, reporting pipelines and marketing triggers that scale without added headcount.
P&L & Financial Planning
Full P&L ownership experience from the operator seat. Budgeting, forecasting, margin analysis, cost structure design and investor-ready financial models for gaming businesses at any stage.
Operations & Scale-Up
Designing operating models built to scale: team structuring, KPI frameworks, supplier management, technology stack evaluation and operational excellence across regulated environments.
Regulatory & Compliance Strategy
Navigating multi-jurisdiction licensing landscapes: regulatory mapping, compliance architecture, gaming authority relationships and responsible gambling frameworks.
How We Work

Operator Thinking.
Consultant Precision.

Every engagement is grounded in real operational experience, not just frameworks. We've sat in the seat, owned the numbers and built the machines.

01
Diagnose Before Prescribing
We start with a thorough look at your market, product, data and operations. Solutions are specific to your situation, not pulled from a standard playbook.
02
Build for Execution, Not Decks
Every deliverable is designed to be implemented. Clear ownership, realistic timelines and measurable outcomes are defined from day one.
03
Embed Where It Matters
We work alongside your team, not just from the outside looking in. Interim leadership, fractional roles and hands-on delivery are all available depending on what the situation calls for.
04
Measure and Iterate
Growth is tracked against real P&L and operational metrics. We stay accountable to outcomes, not to the hours billed.
About

Built on Real Operator Experience

Falcon Tech is the independent consulting practice of Arthur Perry, a commercial and operational leader with over 15 years building and scaling iGaming businesses across some of the world's most complex and high-growth markets.

The practice was founded on a simple belief: the best consulting comes from people who've actually done it. Arthur's career has been defined by taking on businesses at an early stage and building them into significant market players. Most notably, he led 10bet's African operations from the ground up, establishing the company across more than 20 markets on the continent.

That work required mastering every dimension of a gaming business: regulatory navigation, product localisation, CRM and retention, payment infrastructure, commercial partnerships, team building and P&L management. Falcon Tech brings that same full-stack operator mindset to every engagement.

Whether you're entering a new market, optimising an existing operation or looking for strategic guidance on growth, the conversation starts with understanding your specific situation.

iGaming & Sports Betting African Markets Market Entry Retention & CRM Automation P&L Ownership Financial Modelling Regulatory Affairs Team Leadership Payment Solutions Commercial Partnerships Product Strategy
15+
Years of hands-on leadership in iGaming and emerging markets
30+
Markets navigated across Africa, Europe, MENA & LatAm
End-to-End
Strategy through to P&L accountability, not just advisory
Get In Touch

Let's Talk About Your Market

Whether you're scaling into a new jurisdiction, fixing a broken operation or exploring what's possible, Falcon Tech starts with a conversation and not a sales pitch.

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